Despite its initial success, Ed Hardy experienced a decline in popularity by the early 2010s. Critics argued that the shirts were overexposed, gaudy, and lacked subtlety. The brand also became associated with a certain "try-hard" image, leading to fashion backlash. Many consumers moved on to more minimalist styles, leaving Ed Hardy with a reputation as a relic of a louder fashion period. https://www.edhardyclothings.com/collection/edh-shirt/