Introduction The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, this progress brings forth pressing ethical challenges such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT Technology Review, https://visualcontentoptimization88875.bloginwi.com/66810357/ai-ethics-in-the-age-of-generative-models-a-practical-guide