Precisely, it helps to open with a section introducing The shopper (who They're and what they do) and the condition that the solutions or services eventually solve. In this instance from IDEO, we see a person standing in a ship. IDEO’s purchaser is neither The person pictured nor the company https://hbscasestudysolution46429.angelinsblog.com/28497335/case-study-solution-an-overview