Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endbenutzer data (brands can merge first- and third-party data to strengthen targeting capabilities). One of the ways that programmatic advertising facilitates a transaction between advertisers and publishers is through Tatsächlich-time bidding (RTB). Transactions https://bookmarksaifi.com/story17600587/%C3%9Cberlegungen-zu-wissen-programmatic-advertising